Freakonomics

1) What is 'product placement'? The process by which manufacturers or advertisers pay a fee in order for branded products to be prominently displayed in a movie, TV show or other media production.

2) How much does Martha Stewart charge to mention a product on the air? $10,000 for a 30-second spot

3) Do you think her use of this is hurting her ratings? No, I think her use of product placement is not hurting her ratings because viewers can get information about the featured product and the product can actually help that person. It would be hurting her ratings if she had spent more time featuring the products.

4)What do you think of product placement? I think it a win win situation between the TV show and the company paying for the product placement. The show is being paid to feature a product and the companies are getting profit from advertising their product with a famous person using it.